Conversion-Focused UX/UI for a Wellness Membership Site

This wellness website UX case study shows how we transformed the brand’s homepage from a black hole of confusion into a high-converting launchpad—with clear UX, warm UI design, and a user journey that’s truly out of this world.

Cover Image - wellness website UX case study
The new design finally reflects the warmth and clarity I’ve always wanted. It feels alive, modern, and truly aligned with our mission.
Sula (1)
Dr Sula Windgassen
Health Psychologist, PhD

What We Did?

UX Strategy

  • Conducted a strategic UX audit to identify friction points.
  • Clarified the homepage value proposition in under 5 seconds.
  • Simplified content for easier scanning and comprehension.

UI Enhancements

  • Applied a modern, warm design system aligned with brand values.
  • Integrated subtle Lottie animations and floating visuals.
  • Enhanced visual hierarchy with refined layout and typography.

Conversion Optimization

  • Added high-impact CTAs including a sticky mobile button.
  • Designed an engaging, lead-focused contact section.
  • Structured every section around guiding the user to take action.

The Results

The redesigned experience delivered a significant shift in how the wellness brand presents itself online. Clear navigation, improved content structure, and emotionally resonant visuals created a user journey that felt calm, intentional, and easy to follow. The new homepage emphasized clarity and connection, using warm UI design and purposeful whitespace to guide attention and reduce cognitive load. Content blocks were restructured to highlight the brand’s unique value proposition, supported by clean typography and subtle interaction cues. The prototype was delivered as a fully responsive layout, ready for handoff and implementation. Internal feedback from the client team praised the balance of brand personality and usability. This wellness website UX case study showcases how strategic UX and thoughtful UI design can bring depth, clarity, and confidence to a digital experience—transforming not just how a site looks, but how it feels and functions for real users.

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