UX/UI Design for Wij West, a Community-Driven Social Platform

A UX and UI design project for Wij West, a social organization focused on building local connections. The goal was to create a clean, accessible interface that reflects community values while making it easy for users to discover events, initiatives, and each other.

Cover image for community platform UX case study featuring Wij West redesign

What We Did?

Research & Strategy

  • Conducted a UX audit to evaluate usability and consistency
  • Analyzed user needs across mobile and desktop
  • Identified design pain points to guide improvements

Design & Structure

  • Restructured content for easier navigation
  • Designed a clean and intuitive interface in Figma
  • Applied consistent branding and spacing system

Interaction & Usability

  • Created responsive mobile-first screen designs
  • Designed components for clubs, announcements, and events
  • Focused on content that promotes community engagement

The Results

The redesigned platform brought clarity, accessibility, and warmth to Wij West’s community presence, turning usability insights into an engaging digital experience.

Questions?
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